Separating private and professional on Facebook – should you add personal profile to your business page?
For a solopreneur, keeping your personal and professional lives separate is somewhat of a challenge, especially when it comes to promoting your business online. If you are active in Facebook entrepreneur groups, you use your personal profile to talk about your business and your personality comes across to others even before your business does. In a way, this is normal as we are the face of our business and our characters and ways of life influence whether or not someone would want to work with us.
Introducing team profiles on Facebook business page
In this post I will talk about a new feature on Facebook that would blur the private-professional line even further by connecting your personal profile to your business page. I have recently noticed a new pop-up message at the top of my Facebook business page that asked if I wanted to add myself to eKat Communication team: