Earlier this month Facebook announced that they were combining Power Editor (ads manager for advanced users) and Adverts Manager (that most small businesses are familiar with) into one tool. The update was meant to simplify ads creation, combine reporting and avoid duplication of features. If you are interested in the details of what this change means, you can check the article “Facebook Ads Manager and Power Editor Combine Into One Tool” by Facebook Ads guru Jon Loomer.
This was a move welcome by many Facebook advertisers, but as all major changes, it didn’t come without some bugs. Here’s how I found out:
The issue with my active Facebook Ad not showing results
Yesterday I created a Facebook Ads for my upcoming seminar in Lausanne for the first time since the merge of the two advert tools. The ad was supposed to run starting immediately for a week and was quickly approved to run by Facebook. 24 hours later I log into the Adverts Manager and don’t see any activity happening with my ad. Here’s the screenshot: