3-Hour Workshop for Entrepreneurs & Small Business Owners
Lausanne - 18 November 2017

Run Effective Facebook Ads to Promote Your Business:
Practical hands-on workshop

Facebook Ads seminar 18 Nov 2017 Lausanne - Ekaterina Filippova, eKat Communication

Ekaterina Filippova

Switzerland's Most Dynamic Online Visibility Creator for Entrepreneurs
Frequent Speaker and Trainer on Social Media and Communication 
Board Member of the Geneva Communicators Network

presents a 3-hour workshop:

Run Effective Facebook Ads to Promote Your Business:
Practical hands-on workshop

What if you could create effective Facebook Ads for your business that get you the results you want: increased visibility, more newsletter subscribers, sales, seminar attendees or clients?

After this hands-on workshop, you will be able to get better results for your business from Facebook advertising by:

  • Understanding what works and what doesn’t in Facebook advertising
  • Developing a promotional strategy for your business to avoid spending money on ineffective ad-hoc campaigns
  • Going through the step-by-step process of creating your own optimised Facebook Ad during the workshop

WHO IS THIS WORKSHOP FOR?

This seminar will be particularly useful for entrepreneurs 1) who are considering running Facebook Ads for their businesses but find the process of creation confusing; 2) who have already tried running Facebook Ads to promote their business but were disappointed with the results.

STRUGGLING TO GET ENOUGH ONLINE VISIBILITY FOR YOUR BUSINESS?

Feeling depressed over Facebook Ads results?

It can be extremely frustrating for us entrepreneurs to put a lot of effort in creating a new course, service package, our latest special offer, e-book or online tutorial only to get very little demand for it. 

While social media has revolutionised the way entrepreneurs get discovered by their target audiences, the opportunities for you to reach your target audience for free have been drastically reduced in recent years.

Even if you post information about your business on your Facebook page, in groups or via your personal profile, a lot of people don’t get to see it due to the sheer volume of the content generated on the platform.

This is where Facebook advertising can help. Facebook Ads can be a very cost-effective promotion tool but they need to be done right to bring the best results for your money.​

BE TOP OF MIND WITH FACEBOOK ADS

Attract clients with Facebook Ads

For someone to want to buy from you, psychologically, they need to go through a certain process: they need to 1) know, 2) like and 3) trust you. It may sound obvious, but we do sometimes forget that if our target audience has never heard of us, they cannot develop a trusting relationship with us that could result in them becoming our clients.

In this workshop, we will tackle the ‘getting to know you’ part of this process by focusing on increasing your online visibility with Facebook Ads.

Through well-targeted and relevant Facebook Ads, you can get discovered by more people, generate more traffic to your website, increase your newsletter subscriptions and fill your workshops.

Here's how this 3-hour hands-on workshop
will help you increase your business’s visibility on Facebook:

YOU WILL GET CLARITY ON:

  • What works and what doesn’t in Facebook advertising
  • When and how to use Facebook Ads for promotion of your business
  • What steps are involved in creating a Facebook Ad so that you can repeat them on your own

YOU WILL WALK AWAY WITH:

  • Confidence in using Facebook Ads for promotion of your business
  • Clear understanding of the critical aspects of Facebook Ads that determine the success of your advertising efforts
  • A ready-to-run optimised Facebook Ad for your business

PROGRAMME:

  • 10:00 - 11:00    Creating a successful promotional strategy for your business
  • 11:00 - 11:30    Optimising your targeting (choosing the right audience)
  • 11:30 - 11:50    Coffee break & networking
  • 11:50 - 12:50    Creating your own Facebook Ad step-by-step
  • 12:50 - 13:00    Wrap-up

DATE & TIME:

Saturday, 18 November 2017
10:00 - 13:00​

LOCATION:

Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

# OF PARTICIPANTS:

12 participants max to allow for personalised feedback on your specific business.

PREREQUISITES:

In order to get the most value from this workshop, you will need to do some preparation work before the event (it will not take long!). The details will be sent to you by email once you register.

IS THIS IS WORKSHOP RIGHT FOR YOU ?

If you are wondering whether this workshop is right for your specific business, at the stage it is at - do get in touch, let's chat!

ABOUT THE TRAINER:

Ekaterina Filippova, founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Some of Ekaterina Filippova's clients (eKat Communication)
Seminar in Lausanne 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.

FEEDBACK FROM PREVIOUS WORKSHOPS:

J'ai assisté à un séminaire d'une grande qualité et très instructif ! J'attends impatiemment les suivants !

Gabriel D
Photo-Focus

Une grande écoute, des conseils pertinents et sur-mesure... Je recommande de travailler avec Kat, on repart avec de nouvelles idées pour son business ! Merci pour la session !

Mathilde V
Writer

I was struggling to build proper ad and audiences for Facebook ads so I asked Ekaterina for help. She was able to clearly explain me the goal and potential results of each "setting", etc... Thanks to her I was able to multiply by 4 the traffic to our website ... So I highly recommend her and will certainly work again with her

Michael C
Fit Camps

I worked with Kat for many years so I already knew she was good at comms, social media and marketing. owever, I recently attended a workshop (on Facebook advertising) hosted by Kat and have just done my first ad, with thanks to her. She knows what she is talking about and is a very nice, helpful person! I would highly recommend working with her and attending her workshops.

Aileen W
Happy Dogs Aigle
Facebook Ads seminar 1 Nov 2017 Lausanne - Ekaterina Filippova, eKat Communication

SPECIAL WORKSHOP OFFER:

- 3-HOUR WORKSHOP -

Hands-on positioning workshop (197 CHF)

- BONUS 1 -

2-week free access to me for follow-up questions by email
(value 290 CHF)

I will answer any questions regarding implementation of your own Facebook Ads that you may have - during the 2 weeks following the workshop.

- BONUS 2 -

Free 1-hour phone consultation with me
(value 150 CHF)

We will discuss your promotional strategy in more detail during a private 1-hour call together focused entirely on your business.

TOTAL WORKSHOP VALUE = 637 CHF

WORKSHOP COST: ONLY 197 CHF !

STILL WONDERING IF THIS IS RIGHT FOR YOU ?

If you are still wondering whether this workshop is right for your specific business, at the stage it is at - do get in touch, let's chat!