Introductory Seminar for Entrepreneurs & Small Business Owners
Geneva - Wednesday, 24 January 2018
Get Picked Over the Competition:
Position Yourself as an Expert
Presented by Ekaterina Filippova
Dynamic Online Visibility Expert for Entrepreneurs; Frequent Speaker and Trainer on Social Media and Communication; and Board Member of the Geneva Communicators Network
WHO IS THIS FOR?
This seminar will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from practical tips on improving their online positioning to do better than their competitors.
FEELING INTIMIDATED BY THE COMPETITION?
As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price.
Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?
In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.
In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.
Join us to improve your online visibility, credibility and ultimately, become the go-to choice for the type of services that you offer!
Introductory seminar ticket price is 25 CHF (includes a welcome drink)
DATE & TIME:
Wednesday, 24 January 2018
(5 min from Cornavin train station by Tram 15, Buses 5, 8 & F)
ABOUT THE SPEAKER:
Ekaterina Filippova, owner of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).
Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.
FEEDBACK FROM PREVIOUS SEMINARS:
J'ai assisté à un séminaire d'une grande qualité et très instructif ! J'attends impatiemment les suivants !
Une grande écoute, des conseils pertinents et sur-mesure... Je recommande de travailler avec Kat, on repart avec de nouvelles idées pour son business ! Merci pour la session !
Thank you for the wonderful event and the hands-on tips and take aways that you armed us with in our quest for successful Brand Positioning and Communication. Looking forward to witnessing your next "stage performance" :) Keep up the great work
I worked with Kat for many years so I already knew she was good at comms, social media and marketing. However, I recently attended her workshop - she knows what she is talking about and is a very nice, helpful person! I would highly recommend working with her and attending her workshops.