FREE introductory seminar for entrepreneurs & small businesses in Lausanne:


Ekaterina Filippova portrait - eKat Communication owner

FREE introductory seminar for entrepreneurs & small businesses in Lake Geneva region

by Ekaterina Filippova
(eKat Communication)

Ekaterina Filippova, owner and founder of eKat Communication,
frequent speaker and trainer on social media and communication
and board member of the Geneva Communicators Network,
presents a series of seminars aimed at helping entrepreneurs in Lake Geneva region better promote their businesses online.


As an entrepreneur in Switzerland, you often face both national and global competition. You compete against similar solutions of comparable quality, likely at a lower price. 

Why should someone buy from you and not a competitor? How can you stand out in your particular industry and command Swiss prices?

In our hyper-connected world, the answer is to position yourself online as an expert in your field. Being an expert is like having a “Swiss quality” stamp on your business. It convinces potential clients that you deliver the results they need and your solutions are worth investing their money in.

In this seminar, you will learn how to brand yourself as an expert and will walk away with actionable tips to create an online image that sets you apart.

Join us to improve your online visibility, credibility and ultimately, become the go-to choice for the type of services that you offer!


  • Understand why some people are perceived as experts and why others aren't (and what you can do about it)
  • Learn which parts of your communication you need to address to brand yourself as an expert in your field
  • Get actionable tips on setting yourself apart from your competitors online and get chosen by more clients


This seminar will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from practical tips on improving their online positioning to do better than their competitors.


  • 18:30 -19:00 Registration
  • 19:00 - 20:00 Presentation
  • 20:00 -21:30 Questions & Networking

DATE: Wednesday, 4 October 2017 


Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

SEMINAR COST: FREE!  - sign up today!* 

*Please note that registration is REQUIRED to be able to attend the event.

This seminar is the first of the series of events aimed at helping entrepreneurs in Lake Geneva region better promote their businesses online.


Une grande écoute, des conseils pertinents et sur-mesure... Je recommande de travailler avec Kat, on repart avec de nouvelles idées pour son business ! Merci pour la session !

Mathilde V

I worked with Kat for many years so I already knew she was good at comms, social media and marketing. However, I recently attended her workshop - she knows what she is talking about and is a very nice, helpful person! I would highly recommend working with her and attending her workshops.

Aileen W
Happy Dogs Aigle

Ekaterina Filippova
(eKat Communication)

Logo of eKat Communication


Ekaterina Filippova, owner and founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Seminar in Lausanne 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

Photo credit: Antoine Tardy Photography

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.