1/2 Day Workshop for Entrepreneurs & Small Business Owners
Lausanne - 21 October 2017

STAND OUT FROM  THE COMPETITION:
Brand positioning hands-on workshop

Seminar speaker Ekaterina Filippova (eKat Communication)

Ekaterina Filippova

Frequent Speaker and Trainer on Social Media and Communication 
Board Member of the Geneva Communicators Network

presents a 1/2 day workshop:

STAND OUT FROM  THE COMPETITION:
Brand positioning hands-on workshop

WHO IS THIS FOR?

This workshop will be particularly useful for early-stage entrepreneurs (micro businesses, one man shows, people just getting started) in the service industries but even established entrepreneurs will get value from gaining more clarity on what is working or not in their existing positioning, so that they can do better than their competitors.

EVER FEEL LIKE THIS ABOUT THE COMPETITION?

Competition stand out on battlefield
  • Do you sometimes feel like there is so much competition out there it’s like a 'battlefield'?
  • Does it ever feel difficult to stand out?

The problem is real. In most industries there is a variety of options to choose from so many of us struggle to stand out and get chosen by more clients.

  • Do you have trouble explaining to potential clients why they should pick you?
  • Have people ever told you they don’t quite understand what it is that you do?

Believe me, you are not alone. Many entrepreneurs cannot clearly explain what it is that they do. And how can a client decide to work with you if they don't understand how you can help them?

So instead of struggling in a competitive ‘battlefield’, how would it feel to get to this?

CLIENTS CHOOSING TO WORK WITH​ YOU

A client choosing you over someone else to do business with, that’s what we all want. It's a great feeling, isn’t it? And the road to getting to shake hands sealing the deal with more clients lies in having a clear brand positioning.

Brand positioning helps you get clarity on who you are, who your target market is and how you can help solve their problems better than your competitors. 

  • Would you like to have a brand that allows you to stand out from the competition?
  • A brand that does half of your selling for you even before you start talking to a perspective client?
  • A brand that helps you command the money you deserve for your services and not compete on price?

That's where my upcoming 1/2 day workshop for entrepreneurs
and small business owners like you comes in! Join me for:

STAND OUT FROM  THE COMPETITION:
Brand positioning hands-on workshop

Thank you for the wonderful event and the hands-on tips and takeaways that you armed us with in our quest for successful Brand Positioning and Communication. Looking forward to witnessing your next "stage performance" :) Keep up the great work.

Stamat S
Entrepreneur

YOU WILL GET CLARITY ON:

  • Who you are as a business (your values, your “why”, your expertise)
  • Who your audience is & what they need
  • What your offer is
  • How to position yourself against competition

YOU WILL WALK AWAY WITH:

  • Confidence and clear understanding of how to present yourself as a professional that you are
  • Completed brand positioning document for your specific business to refer to for your future activities
  • A plan of what else you need to do (next steps) to help you further position yourself as an expert

WORKSHOP STRUCTURE:

  • Explanation of rationale behind brand positioning
  • A series of individual brand positioning exercises
  • Interactive group positioning exercises
  • Direct feedback on your positioning
  • Identification of next steps for each participant

PROGRAMME:

  • 10:00 - 11:15   Brand positioning exercises - part 1
  • 11:15 - 11:45   Coffee break & group discussion
  • 11:45 - 13:00   Brand positioning exercises - part 2
  • ​13:00 - 13:30   Coffee break & group discussion
  • 13:30 - 14:00   Planning next steps & wrap-up

DATE & TIME:

Saturday, 21 October 2017
10:00 - 13:00​

LOCATION:

Do It Better Coworking
Rue du Valentin 1
1004 Lausanne

# OF PARTICIPANTS:

8 participants max to allow for personalised feedback on your specific business.

IS THIS IS WORKSHOP RIGHT FOR YOU ?

If you are wondering whether this workshop is right for your specific business, at the stage it is at - do get in touch, let's chat!

ABOUT THE TRAINER:

Ekaterina Filippova, founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Some of Ekaterina Filippova's clients (eKat Communication)
Seminar in Lausanne 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.

FEEDBACK FROM PREVIOUS WORKSHOPS:

J'ai assisté à un séminaire d'une grande qualité et très instructif ! J'attends impatiemment les suivants !

Gabriel D
Photo-Focus

Une grande écoute, des conseils pertinents et sur-mesure... Je recommande de travailler avec Kat, on repart avec de nouvelles idées pour son business ! Merci pour la session !

Mathilde V
Writer

Thank you for the wonderful event and the hands-on tips and takeaways that you armed us with in our quest for successful Brand Positioning and Communication. Looking forward to witnessing your next "stage performance" :) Keep up the great work.

Stamat S
Entrepreneur

Hey Kat, I wanted to give you my feedback as I attended the session: you were great! You were fun, clear, engaging, exposing the pain points and showing how you could solve them, great job!

Sophie C
PassionZ Entrepreneurs

I worked with Kat for many years so I already knew she was good at comms, social media and marketing. However, I recently attended her workshop - she knows what she is talking about and is a very nice, helpful person! I would highly recommend working with her and attending her workshops.

Aileen W
Happy Dogs Aigle
Get picked over the competition: position yourself as an expert seminar by Ekaterina Filippova, eKat Communication

SPECIAL WORKSHOP OFFER:

- 1/2 DAY WORKSHOP -

Hands-on positioning workshop (297 CHF)

- BONUS 1 -

2-week free access to me for follow-up questions by email
(value 290 CHF)

I will answer any questions regarding the positioning of your specific business that you may have after the workshop - during the 2 weeks following the event.

- BONUS 2 -

Free 1-hour phone consultation with me
(value 150 CHF)

We will discuss your plan of action, your next steps and where your focus for your expert brand positioning should be on a phone call following the workshop.

- BONUS 3 -

Free website audit
(value 390 CHF)

Your website is your ‘face to the world’ and either convinces your potential clients to work with you or turns them away. To help you get yours in shape, I am offering a free website audit as a bonus for this event.

You will get a written audit of your website (content relevance, user experience (structure & navigation), search engine optimization) + actionable recommendations for its improvement to bring your website closer to an ‘expert’ website that would help attract the right kind of customers.

TOTAL WORKSHOP VALUE = 1'127 CHF

WORKSHOP COST: ONLY 297 CHF !

STILL WONDERING IF THIS IS RIGHT FOR YOU ?

If you are still wondering whether this workshop is right for your specific business, at the stage it is at - do get in touch, let's chat!