Seminar for Entrepreneurs & Small Business Owners
Lausanne - Wednesday, 29 November 2017

Turn Website Visitors into Paying Clients
with a 4-Step Formula

Facebook Ads seminar 1 Nov 2017 Lausanne - Ekaterina Filippova, eKat Communication

Ekaterina Filippova

Switzerland's Most Dynamic Online Visibility Creator for Entrepreneurs
Frequent Speaker and Trainer on Social Media and Communication 
Board Member of the Geneva Communicators Network

presents an introductory seminar:

Turn Website Visitors into Paying Clients
with a 4-Step Formula


This seminar will be useful for both early-stage and established entrepreneurs (micro businesses, one man shows, people in transition from corporate jobs to being independent) in the service industries. You will get value from practical tips on how to improve the conversion rate of your website, turning visitors into paying clients.


  • Is your website doing a good job selling you and your services to your website visitors?
  • Do you ever wonder how many new project opportunities your website could be actually costing you?

If you get decent traffic to your website but no one contacts you for consultations; if you have run ad campaigns sending visitors to your website only to discover none of them engages with your content or buys anything – these are clear indications that your website is not doing its job well!

There are several critical aspects that have to be done right on your website to make visitors want to work with you and contact you for a potential project.

In this seminar, you will learn the 4 critical steps to engaging website visitors and turning them into paying clients and will walk away with actionable tips on what to change on your website to make it more effective at promoting your business.


  • Understand what it is about your website that is costing you potential clients
  • Get clarity on the emotional process that your website visitors need to go through in order to become clients
  • Learn the 4-step ‘Website visitor to paying client’ formula to improve client conversion on your website


Seminar ticket cost is 15 CHF (includes a welcome drink)


Wednesday, 29 November 2017

  • 18:30 - 19:00   Registration & Welcome drink
  • 19:00 - 20:00   Presentation
  • 20:00 - 21:30   Questions & Networking


Do It Better Coworking
Rue du Valentin 1
1004 Lausanne


Seminar in Lausanne 4 October 2017 - Get picked over the competition: position yourself as an expert - eKat Communication

Ekaterina Filippova, founder of eKat Communication works with entrepreneurs in the Lake Geneva region who don’t know how to position themselves to get clients or where to start with their online communication. She helps them build an image online that reflects them as the experts that they really are, which gets them clients, money and confidence to run their business effectively (not to mention they get to focus on the thing they love to do!).

Some of Ekaterina Filippova's clients (eKat Communication)

Ekaterina has over 10 years of communication experience and holds an MA in media and communication. She works in English, French and Russian and is a frequent speaker and trainer on social media and communication. She is also on the board of the Geneva Communicators Network, a non-for-profit organisation for communication professionals in the Lake Geneva region.


J'ai assisté à un séminaire d'une grande qualité et très instructif ! J'attends impatiemment les suivants !

Gabriel D

I worked with Kat for many years so I already knew she was good at comms, social media and marketing. However, I recently attended her workshop - she knows what she is talking about and is a very nice, helpful person! I would highly recommend working with her and attending her workshops.

Aileen W
Happy Dogs Aigle

Thank you for the wonderful event and the hands-on tips and takeaways that you armed us with. Looking forward to witnessing your next "stage performance" :) Keep up the great work.

Stamat S

Hey Kat, I wanted to give you my feedback as I attended the session: you were great! You were fun, clear, engaging, exposing the pain points and showing how you could solve them, great job!

Sophie C
PassionZ Entrepreneurs
Facebook Ads seminar 1 Nov 2017 Lausanne - Ekaterina Filippova, eKat Communication