Create Branded Content with AI - Fast, Affordable, and In-House

Online training for small teams ready to create scroll-stopping visuals and videos – without a designer or agency.

This hands-on, cohort-based course (4 or 8 weeks) is built for:

In-house product marketing teams at SMEs
E-commerce professionals
Freelancers supporting product-based brands

You’ll learn to use beginner-friendly AI tools to create high-quality, campaign-ready content – all in-house, all without design experience.

📅 Next cohort starts: 1 September 2025

💻 Fully online | Live kickoff call | Self-paced with weekly feedback | Optional weekly Q&A sessions

🎯 Limited seats for personalised support and feedback

What you’ll learn to create:

Created from 2 simple product photos – using the same tools you’ll learn in this course.

Meet your instructor

Ekaterina Zwyssig is a Swiss-based AI visual content creator with over 16 years of experience in communications and marketing, from multinationals to small businesses.

She’s trained 250+ small business owners on marketing and social media, and taught digital media at the university level.

She combines real-world creative execution with a deep understanding of how people learn, making her training practical, structured, and genuinely useful.

After exploring AI tools for her own work, she found a faster, smarter way to create high-quality brand visuals – no design background needed.

Now, she teaches marketing teams how to do the same: fast, affordably, and in-house.

This course is built for busy teams who want practical tools, repeatable processes, and content they can actually use.

📬 Want to connect? Find Ekaterina on LinkedIn.

Who It’s For

Built for in-house product marketing teams at SMEs, e-commerce professionals, and freelancers supporting product brands – who need to:

Produce high-quality content quickly and cost-effectively
Bring creative production in-house – no designer required
Learn the right tools once and use them again and again

👩‍💻 No design background? No problem.

You’ll learn to work with smart AI tools that simplify the creative process – no prior knowledge needed.

Not sure if this course is the right fit?

I know that AI can feel overwhelming – especially with so much hype and so many tools. If you’re not sure where to start, or how this could apply to your product or team setup, I offer a free 15-minute audit call.

We’ll look at:

Your current product content process
What type of visuals and videos you need
How AI could help you do it faster and better – without hiring anyone

No preparation needed. No obligation to sign up for the course if it’s not right for you. Just a quick, honest conversation to see what’s possible.

Tier 1: Create Campaign Assets in Hours, Not Days

Focus: AI-generated product images ready for campaigns

Format: 4-week cohort-based course with a live kickoff call, weekly self-paced modules, feedback on homework, and optional live Q&A sessions.
1-2 hours of hands-on exercises per week.
Participants can use their own product visuals.
Certificate awarded upon completion.

Start Date: 23 June 2025

What You’ll Learn:

Set up and use Freepik, Midjourney, and ChatGPT for product images
Write prompts for studio, lifestyle, and seasonal scenes
Refresh old product photos with AI swaps
Export campaign-ready images in multiple formats

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🗓 What You’ll Create (Week by Week):

Week 1
→ Your first branded image, styled with AI
Week 2
→ 5–10 new product visuals
Week 3
→ New or updated existing product scenes using AI swaps
Week 4
→ Campaign-ready content folder in multiple formats

📁 You’ll use your own product photos throughout – no design background required.

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👛 Investment (Tier 1 only): CHF 590

👍 Bundle Price (Tier 1 + Tier 2): CHF 1’175 (15% off)

🖼 Example product scenes created using Midjourney Editor + ChatGPT prompts:

Tier 2: Create Short-Form Brand Videos With AI - Fast and In-House

Focus: Create social-ready videos from text or photos

Format: 4-week cohort-based course with a live kickoff call, self-paced video modules, feedback on weekly projects, and live Q&A sessions.
2-3 hours of hands-on exercises per week.
Participants can use their own product visuals for video creation.
Certificate awarded upon completion.

Start Date: 1 September 2025

What You’ll Learn:

Use tools like Veo, Runway, and Kling for text-to-video
Animate still product visuals with AI prompts
Understand the basics of storytelling for short-form content
Explore sources for music and AI-generated voiceovers to add brand tone
Polish videos with CapCut: pacing, color, music, and text
Combine clips into branded video sequences

_________________________

🗓 What You’ll Create (Week by Week):

Week 5
→ Generate short video scenes from a single prompt
Week 6
→ Animate product scenes using AI video tools
Week 7
→ Adjust timing, music, and visuals to make your video flow smoothly
Week 8
→ Create a polished brand video, ready to publish

🎬 You’ll bring your own product visuals to life – with full support, even if you’ve never edited a video before.

_________________________

👛 Investment (Tier 2 only): CHF 790

Bundle Price (Tier 1 + Tier 2): CHF 1’175 (15% off)

Example AI-powered short product video created with Kling + CapCut video editing:

How It Works

Join a live kickoff call to set expectations, get tool access sorted, and ask early questions
Watch one short video module per week (approx. 1 hour)
Complete the weekly exercise using your own product visuals or scenes
Get feedback on your visuals or video from your instructor
Join optional live Q&A sessions to ask questions or share work-in-progress

💬 All tools used are low-cost or free (or have free tiers)

🎯 You’ll leave with real, campaign-ready content – not just practice projects

💬 GOT QUESTIONS?

Book a 15-min call with your instructor Ekaterina

❓Frequently Asked Questions

Do I need design or video experience?

No. This course is beginner-friendly and designed specifically for non-designers.

You’ll learn to work with tools that do the heavy lifting – from writing AI prompts to creating visuals and videos, even if you’ve never used design software or video editors before. We’ll walk you through everything step by step, and you’ll get feedback along the way.

What tools do I need access to?

You’ll be using a small, curated stack of tools:
Freepik, Midjourney, ChatGPT, and CapCut (for video).

Some are free, and others have paid tiers, but we’ll go over all access options, setup instructions, and alternatives during the live kickoff call so you know exactly what you need before you begin. If you’re part of a company team, you can use shared logins or team accounts where applicable.

Can I take just Tier 1 or Tier 2?

✅ Yes — you can take Tier 1 on its own.
It’s designed for beginners and covers everything you need to start creating branded product visuals with AI.

🚫 Tier 2 is only for those who have completed Tier 1 (or have equivalent experience).
It builds directly on the tools, concepts, and workflows introduced in Tier 1. You’ll need to understand AI prompt writing and image generation before jumping into video creation.

Can I use our own product visuals in the course?

Yes – that’s actually encouraged.
You’ll get the most value if you apply the exercises and tools directly to your own product, packaging, or marketing context. Throughout the course, you’ll have the option to generate visuals and videos using your actual product images or brand assets.

Can multiple team members from our company join?

Yes, and it’s a great way to build in-house capabilities.
You can sign up multiple team members for the same cohort. This is especially useful if you want to share responsibilities (e.g. one person on visuals, another on video) or embed AI workflows more deeply into your team.

For group registrations (3+), we offer bundled pricing – contact us for details.

Is this for agencies or freelancers too?

Yes, especially if you’re supporting product brands

When does the course start?

The next live cohort kicks off on 1 September 2025. You’ll get access to the platform a few days before to get familiar with the tools.

What’s included in the course fee?

You’re not just paying for videos – you’re investing in a complete, guided system to help you start creating brand-level content with AI, quickly and confidently.

Included in the course:

Step-by-step training designed for non-designers and SME marketers
Practical weekly assignments – you build product visuals and videos you can actually use
Direct feedback on your work (not just generic advice)
Live sessions to ask questions and troubleshoot in real time
A tested tool stack (Freepik, ChatGPT, Veo, CapCut, etc.) with real-world use cases
Access to the first-ever AI course designed for Swiss SMEs and product-focused brands

The result?
You’ll walk away with your own branded content system – something that normally requires a designer, videographer, or agency to deliver.

Not sure if this course is the right fit?

I know that AI can feel overwhelming, especially with so much hype and so many tools. If you’re not sure where to start, or how this could apply to your product or team setup, I offer a free 15-minute audit call.

We’ll look at:

Your current product content process
What type of visuals and videos you need
How AI could help you do it faster and better – without hiring anyone

No preparation needed. No obligation to sign up for the course if it’s not right for you. Just a quick, honest conversation to see what’s possible.

🧠 Start creating branded content with AI – even if you’ve never touched design software.

🎯 The next cohort starts 1 September 2025. Seats are limited so everyone gets meaningful feedback.

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