Kat has helped me see how I can be more strategic and have more impact with my different online marketing activities. After analyzing my current activities, she gave clear recommendations and hands-on advice on how to prioritize and streamline my digital marketing activities. I especially appreciate Kat’s expertise, professionalism and pragmatism. Kat was always very responsive whenever I had questions and she was also helpful in recommending the best online tools to work with.
Digital Marketing Partner
For consultants, coaches and trainers
I work with successful consultants, coaches, trainers who are overwhelmed with everything they need to do to attract more leads and clients.
Having worked directly with lots of consultants since 2016, I have realised that most of them have 3 main challenges:
-> They are experts in their field but don’t master digital marketing to attract new clients.
-> They feel lost and don’t know what to focus on for maximum impact.
-> They lack time and knowledge to do it all themselves.
The B2B Marketing Strategy Framework
I have developed the ‘B2B Marketing Strategy Framework’ that helps them address these challenges.
My clients go from being overwhelmed, frustrated and with little time to having a strategy that helps them simplify and focus their digital marketing efforts, with the aim of attracting new clients.
The Framework provides a bigger picture that allows my clients to see where they need to go with their marketing and track their progress over time.
The ‘B2B Marketing Strategy Framework’ focuses on 5 pillars that build on each other:
Each pillar features checklists, templates, marketing and sales materials and resources to help the client stay focused on the marketing essentials and be successful with attracting the right clients.
Each pillar features checklists, templates, marketing and sales materials and resources to help the client stay focused on the marketing essentials and be successful with attracting the right clients.
My Services
Content planning, creation & publishing (email, website, LinkedIn)
CRM setup and training
Website content & layout optimisation for better conversions
Promotional campaign development
Other content creation support e.g. e-books, white papers etc
What my clients say about working with me
Maria Wilhelmsson
Executive Presence, Voice & Public Speaking Coach - Founder & Director, VoxImpactKat is an experienced professional who takes initiatives and can be very creative with ideas. She is efficient and reliable and strategic in her approach. Her interest and understanding of our business needs is great. She has also given us good advice on customer relationships and understands the social media market so well. I would highly recommend her.
Natalie Boudou
Managing Partner - PEPIT ConsultingKat has a very structured approach that helps you to tackle your goal step by step and move ahead steadily. In Kat I found more than consultant, in Kat I found a partner that challenged me with care and made me grow. I highly recommend all those entrepreneurs that want to boost their business to get in touch with her at the soonest.
Davide Costella
Communication Coach (davidecostella.com)About Me
My name is Ekaterina Filippova, or Kat for short. Originally Russian, I have called Switzerland my home since 2003. I live close to Lake Geneva, the most beautiful place in this country (I am completely objective about it, of course!).
After living here for so long, I have developed into a curious blend of Russian-ness, Swiss-ness and a bit of expat influence thrown on the side. I can still cook a killer borsch but I get frustrated if the train is late by 5 minutes and enjoy speaking mostly English in a professional setting.
When I am not working with my clients on their digital marketing strategy and activities, I am teaching social and digital media at the undergraduate and graduate level in Geneva. I love sharing my knowledge of digital media use by organisations and enjoy the insights and cool trends that my students share with me in return.
I’d be happy to hear from you if you’d like to explore working together. Let’s have a chat!
