Hi! I am Kat,
Holistic Marketing Partner For Consultants, Coaches, Therapists and Trainers
I help you focus on what’s essential – and nothing else – to get your business to the next level, whatever that means to you. I provide clarity and structure to create a marketing strategy specific to your particular business, situation and suitable for your personality:
- without the overwhelm
- in a structured and authentic way
Marketing Mornings with Kat
For CONSULTANTS, COACHES and TRAINERS who want to grow their business
with less overwhelm, in a structured and authentic way.
TOPIC: “End the year on a high”
10 & 31 October | 9:00 CET
Ask your marketing questions and get no-nonsense, pragmatic and strategic answers relevant to your specific business.
“What should I focus on in my business for most impact & least overwhelm?” “How to avoid spending too much time on social media / marketing my business?” “How to choose the right set of marketing tools for my Coaching / Consulting business?”
I work with Consultants, Coaches, Therapists and Trainers who want to take their business to the next level, whatever that means to them e.g:
- offering a new online programme
- serving new types of clients
- creating a digital funnel
- mastering LinkedIn etc.
They are unsure what to focus on and which steps to take and are overwhelmed by all the choices available in digital marketing.
Having worked directly with many consultants since 2016, I have realised that most of them have 3 main challenges related to upleveling their business:
-
They don’t have focus and clarity on how to do their marketing more intentionally and without the overwhelm.
- They don’t know which activities to focus on to make the most impact for their specific business.
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They lack time, knowledge and desire to do it all themselves.
That’s where I come in.
As their trusted digital marketing partner, I help them focus on what’s essential – and nothing else – to reach their goals. I provide clarity and structure to create a marketing strategy specific to their particular business, situation and suitable for their personality.
My clients go from spinning their wheels and procrastinating in their marketing (or on the contrary, doing too much) to having a strategy that helps them simplify and focus their marketing efforts.
After analyzing my current activities, she gave clear recommendations and hands-on advice on how to prioritize and streamline my digital marketing activities.
I especially appreciate Kat’s expertise, professionalism and pragmatism.
Kat was always very responsive whenever I had questions and she was also helpful in recommending the best online tools to work with."
My services are for you if:
- You are so busy with client work that you only do sporadic activities to promote your business, which feels ineffective and frustrating.
- You want to provide value with your marketing but you don’t have a clear strategy on how to do it more intentionally and without the overwhelm.
- You’ve gotten tired of doing it all yourself and are now ready to get help with your marketing.
- You want to find a long-term digital marketing partner who cares about the success of your business.
- You want someone to take some marketing activities off your plate to save you time and mental energy.
partner that challenged me with care and made me grow.
I highly recommend all the entrepreneurs that want to boost their business to get in touch with her at the soonest"
Get the No-nonsense marketing tips for Coaches and Consultants
Weekly, you’ll get my no BS, bite-sized pieces of pragmatic marketing advice + Useful tools, approaches and techniques + Templates and examples to help you grow your Coaching or Consulting business on your terms – with less overwhelm, in a structured and authentic way.
Some of my past clients
‘Uplevel Your Business’ Marketing Strategy Offer
This offer is for Consultants, Coaches, Therapists and Trainers who want to get their business to the next level, whatever that means to them e.g offering a new online programme / serving new types of clients / creating a digital funnel / mastering LinkedIn etc:
- withouth the overwhelm
- in a structured and authentic way
1. Get laser-focused on your IDEAL CLIENTS
Clarity of who your ideal clients are, what is important to them & what they need from you
2. Ramp up your PERSONAL BRAND, CREDIBILITY & CONTENT
Clarity of your unique voice & approach to content creation, ways to show up authentically and professionally online
3. Optimise your OFFER / SERVICES
Clarity of your offer ecosystem that aligns with your ideal clients’ needs and makes it easier for you to market and sell what you do
4. Create a CUSTOMER JOURNEY
Clarity of what your customer journey looks like and what you need to do to attract, nurture and convert new clients, step by step
SYSTEMS / PROCESSES
Clarity of the resources, processes, habits and tools needed to implement your strategy
I help them focus on what’s essential – and nothing else – to reach their goals. I provide clarity and structure to create a marketing strategy specific to their particular business, situation and suitable for their personality.
You are very nice to collaborate with, direct, open and experienced in what you do and tell.”
Not sure which area of marketing you need to address as a priority?
Take the 5-minute self-assessment below and answer 20 Yes/No questions to discover which areas you need to focus on in your marketing to get predictable new business.
It literally takes 5 minutes to get clarity about what you need to address in your marketing and most importantly, how to create a predictable stream of clients.
Feedback from others who have taken the self-assessment:
Useful resources
Been meaning to update your website for months (ahem, years) but don’t know how to best structure your content?
Stuck for ideas for LinkedIn posts that would speak to your ideal clients?
Just starting out and not sure how to present yourself on your website and LinkedIn in the most effective way to attract clients?
Grab my most popular (and free) resources below to help you get unstuck with your website creation/update and LinkedIn presence.
Get the No-nonsense marketing tips for Coaches and Consultants
Weekly, you’ll get my no BS, bite-sized pieces of pragmatic marketing advice + Useful tools, approaches and techniques + Templates and examples to help you grow your Coaching or Consulting business on your terms – with less overwhelm, in a structured and authentic way.
About Me
My name is Ekaterina Zwyssig, or Kat for short. Originally Russian, I have called Switzerland my home since 2003. I live close to Lake Geneva, the most beautiful place in this country (I am completely objective about it, of course!).
After living here for so long, I have developed into a curious blend of Russian-ness, Swiss-ness and a bit of expat influence thrown on the side. I can still cook a killer borsch but I get frustrated if the train is late by 5 minutes and enjoy speaking mostly English in a professional setting.
When I am not working with my clients on their digital marketing strategy and activities, I am teaching social and digital media at the undergraduate and graduate level in Geneva. I love sharing my knowledge of digital media use by organisations and enjoy the insights and cool trends that my students share with me in return.
I’d be happy to hear from you if you’d like to explore working together. Let’s have a chat!
