Ekaterina Zwyssig (Filippova), eKat Communication

Hi! I am Kat, Digital Marketing Partner For Consultants, Coaches, Therapists and Trainers

I help you focus on what’s essential – and nothing else – to get your business to the next level, whatever that means to you. I provide clarity and structure to create a marketing strategy specific to your particular business, situation and suitable for your personality: 

I work with Consultants, Coaches, Therapists and Trainers who want to take their business to the next level, whatever that means to them e.g: 

  • offering a new online programme
  • serving new types of clients
  • creating a digital funnel
  • mastering LinkedIn etc.

They are unsure what to focus on and which steps to take and are overwhelmed by all the choices available in digital marketing.

Having worked directly with many consultants since 2016, I have realised that most of them have 3 main challenges related to upleveling their business:

That’s where I come in.

As their trusted digital marketing partner, I help them focus on what’s essential – and nothing else – to reach their goals. I provide clarity and structure to create a marketing strategy specific to their particular business, situation and suitable for their personality.

My clients go from spinning their wheels and procrastinating in their marketing (or on the contrary, doing too much) to having a strategy that helps them simplify and focus their marketing efforts.

"Kat has helped me see how I can be more strategic and have more impact with my different online marketing activities.

After analyzing my current activities, she gave clear recommendations and hands-on advice on how to prioritize and streamline my digital marketing activities.

I especially appreciate Kat’s expertise, professionalism and pragmatism.

Kat was always very responsive whenever I had questions and she was also helpful in recommending the best online tools to work with."
Maria Wilhelmsson
Executive Presence, Voice & Public Speaking Coach - Founder & Director, VoxImpact

My services are for you if:

"Kat has a very structured approach that helps you to tackle your goal step by step and move ahead steadily.
partner that challenged me with care and made me grow.

I highly recommend all the entrepreneurs that want to boost their business to get in touch with her at the soonest"
Davide Costella
Communication Coach (davidecostella.com)
EKATERINA FILIPPOVA - Photo by Zori Art (https://zoriart.com)

Some of my past clients

‘Uplevel Your Business’ Marketing Strategy Offer

This offer is for Consultants, Coaches, Therapists and Trainers who want to get their business to the next level, whatever that means to them e.g offering a new online programme / serving new types of clients / creating a digital funnel / mastering LinkedIn etc:

Target client

Get laser-focused on your IDEAL CLIENTS

Clarity of who your ideal clients are, what is important to them & what they need from you

brand credibility

Ramp up your PERSONAL BRAND, CREDIBILITY & CONTENT

Clarity of your unique voice & approach to content creation, ways to show up authentically and professionally online

optimised offer

Optimise your OFFER / SERVICES

Offer description that emphasizes what your ideal clients value

lead gen

Create a LEAD GENERATION STRATEGY

Clarity of what you need to do for lead generation, what your customer journey looks like and how to engage new clients, step by step

I help them focus on what’s essential – and nothing else – to reach their goals. I provide clarity and structure to create a marketing strategy specific to their particular business, situation and suitable for their personality.

“Before jumping into tactics, the session was a lot about checking what needed to be marketed. I thought beforehand that it would be more about writing the right post or email to a prospect, but the fact that we worked on defining the prospect and the core message was the correct approach and very much appreciated.

You are very nice to collaborate with, direct, open and experienced in what you do and tell.”
Bruno Dheedene
Partner, Toxeos

Not sure which area of marketing you need to address as a priority?

Take the 5-minute self-assessment below and answer 20 Yes/No questions to discover which areas you need to focus on in your marketing to get predictable new business.

It literally takes 5 minutes to get clarity about what you need to address in your marketing and most importantly, how to create a predictable stream of clients.

 

Feedback from others who have taken the self-assessment:​

"I absolutely LOVED taking your self-assessment. It's not just about the results. The way you asked the questions gave me insights and practical ideas into the areas where I need to focus on (some immediately) and the actions I could take. Awareness and insights are key to taking the right decisions in marketing (and business in general) and your assessment is doing just that!"
Ioana Hardy
The Impacters Group
"I highly recommend this test, you get lots of insights from it and it's quick and easy to do."
Corinne Mauzac
F&J Agile Solutions
"Thank you for sharing your diagnostic survey with me, it was very helpful to be shown how much in distress my marketing was 😀 I loved the clear distinction between the four categories and the clarity around what is needed in each to have an efficient marketing strategy."
Daniela Rusu
Quantum Leader
"I just tried out your self-assessment and I really liked it! Appreciated the flow of the questions, from the offering to sales to marketing to processes and systems. The results and recommendation really made sense and are clear and concise."
Maria Wilhelmsson
Vox Impact

Marketing Mornings
with Kat

For CONSULTANTS, COACHES and TRAINERS

Ask your marketing questions and get no-nonsense, pragmatic and strategic answers relevant to your specific business.

“How can I organise my marketing better to avoid overwhelm?”

“How can I stand out from the other consultants and coaches in my field?”

“What can I do to reach potential clients in multinationals more effectively?”

September 27 - Ending the year on a high
October 11 & 25: Open for questions
November 8 & 22: Open for questions


9:00 CET | on Zoom

About Me

My name is Ekaterina Zwyssig, or Kat for short. Originally Russian, I have called Switzerland my home since 2003. I live close to Lake Geneva, the most beautiful place in this country (I am completely objective about it, of course!).

After living here for so long, I have developed into a curious blend of Russian-ness, Swiss-ness and a bit of expat influence thrown on the side. I can still cook a killer borsch but I get frustrated if the train is late by 5 minutes and enjoy speaking mostly English in a professional setting.

When I am not working with my clients on their digital marketing strategy and activities, I am teaching social and digital media at the undergraduate and graduate level in Geneva. I love sharing my knowledge of digital media use by organisations and enjoy the insights and cool trends that my students share with me in return.

I’d be happy to hear from you if you’d like to explore working together. Let’s have a chat!

Top photo by Jane del Pozo (https://www.janedelpozophotography.fr)

Do you want marketing tips and advice delivered to your inbox?