3-Month Group Programme
'Uplevel Your Business in Good Company'
For Coaches, Consultants, Therapists and Trainers committed to growing their business, on their terms – with less overwhelm, in a structured and authentic way.
Go from:
spinning your wheels and procrastinating in your marketing or on the contrary, doing too much
to having a strategy that helps you simplify and focus your marketing efforts – in just 3 months.
“The group programme exceeded my expectations – it really helped nail my “Why” and identified the key things to communicate and put into place to generate the work I want.”
“Really pleased that I signed up for the course. I feel for the first time like I’m starting to get to grips with marketing”
Spring 2023 cohort participant – Gay Saxby, Life Coach
Next cohort starting date: 20 September 2024
🔥 Early Bird offer ends: 1 September 2024
Applications close: 14 September 2024
Group session in progress
WHO THIS IS FOR
Coaches, Consultants, Therapists and Trainers who:
✅ need to pivot due to changed circumstances but don’t know where to start and how to go about it
✅ want to scale their business (e.g from 1:1 work to group / from B2C to B2B / from relying on their network for referrals to attracting a wider audience)
✅ are tired of the ‘feast and famine’ cycles of business and want to create a reliable marketing process that will help you earn more predictably
“It’s about leveraging what I’m already doing and being smart about that. The breakout rooms are SO helpful for getting someone else’s perspective on these things…”
Spring 2023 cohort participant – Gay Saxby, Life Coach
BENEFITS OF JOINING
- Define your marketing strategy and get focused and organised in your marketing activities, with added group accountability and insight sharing
- Gain clarity and a more structured and intentional approach to marketing and content creation.
- Save valuable time vs doing it on your own through trial and error / avoiding doing it at all.
- Feel supported in your business by a marketing pro as well as peers.
- Progress steadily towards the best marketing strategy for you that will help you attract the right kind of clients.
“I’m not alone in the struggle! And doing this together is MUCH easier”
Spring 2023 cohort participant – Gay Saxby, Life Coach
“I appreciate you balancing making space for individuals and still getting through group work. Your method and questions are really rich with opportunities for all participants.”
Spring 2023 cohort participant” – Heather Cribbin, High Performance Coach
“The structure & process you provide Kat is super detailed, well thought out and super helpful – so thank you”
Spring 2023 cohort participant – Glyn Cave, Leadership Coach
This group programme follows my proprietary 3-step “Uplevel Your Business” framework:
1. Get laser-focused on your IDEAL CLIENTS
Clarity of who your ideal clients are, what is important to them & what they need from you
2. Optimise your OFFER / SERVICES
Clarity of your offer ecosystem that aligns with your ideal clients’ needs and makes it easier for you to market and sell what you do
3. Create a CUSTOMER JOURNEY
Clarity of what your customer journey looks like and what you need to do to attract, nurture and convert new clients, step by step
Tangible outcomes
- Have a clear strategy and step-by-step process for all future marketing activities
- Zero in on who you want to attract, how you can show up authentically online and how to structure and talk about your offers
- Identify the logical steps in your Customer journey activities to attract, engage and convert new clients
- Put in place the right processes, tools and habits to make sure you implement your new marketing strategy effectively
Intangible outcomes
- Structure, clarity and focus in your marketing - knowing your Why, Who, What and How
- More intentional approach to growing your business to attract the clients you enjoy working with
- Confidence in doing the right things for your business, aligned with your goals, values and personality
In addition, you’ll also get
- My easy-to-use marketing strategy template to guide and simplify your planning process for years to come
- Personalised support in a small group + 1:1 coaching if needed
- Constructive feedback, encouragement and a different perspective from other participants
Logistics
- Small group of up to 6 people
- 45-min group kick off call to discuss logistics, goals and rules of engagement
- 6 x 1,5h interactive group coaching sessions every 2 weeks for Q&A and group discussions
- Structured 1:1 breakouts during group sessions to embed learning and receive peer feedback
- Individual marketing strategy work following a proprietary 3-step framework
- Bite-sized educational videos to help you get through the individual strategy work
- Workbook review & feedback from me between sessions (bonus)
- Flash calls between the sessions for 1:1 support (bonus)
“The programme was carried out in such a supportive and collaborative way that I never felt overwhelmed and Kat was also there for us between sessions if we felt stuck or lost.”
Spring 2023 cohort participant – Glyn Cave, Leadership Coach
DATES & TIMES:
Next cohort starting date: 20 September 2024
🔥 Early Bird offer ends: 1 September 2024
Applications close: 14 September 2024
INVESTMENT:
🔥 Early Bird offer (until 1 September 2024):
1’800 CHF (630 CHF / month) + 2 x 1-hour 1:1 consultations with me to help implement your strategy (value 500 CHF)
Regular investment (after 2 September 2024):
2’100 CHF (730 CHF / month)
Highly-valued marketing advice by Coaches and Consultants
Over 90% of surveyed participants find Kat’s approach insightful and comprehensive and would recommend working with her
to other Coaches or Consultants.
How valuable did you find the 3-month group programme?
8.8/10
How likely are you to recommend the 3-month group programme to other Coaches or Consultants?
9.2/10
About the facilitator
Ekaterina Zwyssig works with Consultants, Coaches, Therapists and Trainers who are committed to growing their business – with less overwhelm, in a structured and authentic way.
She helps them focus on what’s essential – and nothing else – to reach their goals. She provides clarity and structure to create a marketing strategy aligned with their business goals and personal values and suitable for their personality.
Since starting her business in 2016, Ekaterina has trained over 250 small business owners on the topics of online visibility, social media and digital marketing.
